Printed leaflets rolling through print machine

In the dynamic landscape of healthcare, effective communication and brand representation are paramount. From diagnostic kits to patient education materials, the print and promotional sector plays a crucial role in conveying information and promoting brands.

With a rich history spanning nearly a century, BioTouch has been at the forefront of revolutionizing print and promotional services tailored specifically for the healthcare industry. In this article, we delve into our history, discuss our wide range of services, and highlight the unique advantages that set us apart from the competition.

Our Heritage: A Legacy of Excellence

Our heritage includes two printing companies: PrintCraft, founded in 1927, and The Allied Group, started in 1946. Over the years, they have grown from local printers to trusted experts in healthcare printing and packaging. We have continually adapted to meet the changing needs of the healthcare sector, providing customized solutions for hospitals, labs, and pharmacies, including diagnostic kits and patient education materials.

Legacy Experience and Industry Expertise

BioTouch’s print and promotional division consists of a dedicated team with an average of 25+ years of industry experience, bringing a wide range of skills and expertise. Our team includes more than 100 employees, covering roles such as graphic designers, production specialists, account managers, and quality assurance professionals. In addition, our teams boast extensive industry knowledge, particularly in regulatory requirements like JCAHO and HIPAA, ensuring compliance and quality in every project. Each member of our team plays a crucial role in delivering exceptional results for our  customers.

Overview of Services and Products

Our print and promo division covers a diverse range of offerings tailored to the healthcare industry’s unique needs. One of the key services we provide is the design and production of packaging for diagnostic kits. These kits serve as both functional tools and branding platforms for  customers, with meticulously crafted designs, instructions and labels that ensure clarity and compliance.

Additionally, we support various forms of patient communication, from instruction materials inside diagnostic kits to educational resources for physicians and patients. Whether it’s through direct mail campaigns, conference materials, or exhibit displays, print solutions remain a powerful component in healthcare marketing strategies, complementing digital efforts and offering a personalized touch.

Our Services: Tailored Solutions for Every Need

At BioTouch, we pride ourselves on offering a comprehensive suite of services designed to address the unique challenges faced by healthcare providers. Our offerings include:

  • Packaging Design and Production: From diagnostic kits to pharmaceutical packaging, we specialize in creating functional and aesthetically pleasing packaging solutions that enhance brand visibility and ensure compliance with regulatory standards.
  • Label Solutions: Labels are a critical component of healthcare operations, and we offer a wide range of label solutions, from basic pharmacy labels to specialized medical product labels. With our expertise in flexography and digital printing, we ensure quality, durability, and compliance with industry standards.
  • Patient Communication Materials: Whether it’s instructional inserts for diagnostic kits or educational materials for physician communication, we provide expertly designed print materials that facilitate clear and concise communication between healthcare providers and patients.
  • Marketing and Promotional Materials: Our team excels in creating eye-catching marketing collateral for healthcare organizations, including direct mail campaigns, trade show materials, and exhibit displays. With a focus on brand promotion and audience engagement, we help our customers stand out in a competitive marketplace with our commercial printing services.
  • Bundled Service Offerings: In addition to standalone services, we provide bundled solutions that encompass the design, production, distribution, and inventory management of print materials. This holistic approach streamlines the process for our customers, saving time and resources while maximizing efficiency.

Our Unique Selling Points: Why Choose BioTouch?

  • Industry Experience: With an average tenure of 25+ years in the industry, our team brings unparalleled expertise and insight to every project. We understand the unique challenges and regulatory requirements of the healthcare sector, allowing us to deliver customized solutions that meet our customers’ specific needs.
  • Breadth of Equipment: BioTouch invests in the full spectrum of equipment including digital printers and flexographic presses, to ensure quality control and consistency across all our operations. Our digital printing capabilities enable us to offer customization, variable data printing, and print-on-demand services, giving our customers greater flexibility and agility.
  • Regulatory Compliance: Compliance with regulatory standards such as JCAHO and HIPAA are paramount in the healthcare industry, and we are committed to upholding the highest standards of quality and security. Our team is well-versed in regulatory requirements and works diligently to ensure that all our products meet or exceed industry standards.
  • Customized Solutions: We understand that every healthcare organization is unique, which is why we take a tailored approach to every project. Whether you need packaging for a new diagnostic kit or marketing materials, we collaborate closely to develop customized solutions that align with your goals and objectives. Our customers benefit from tailored recommendations and streamlined project timelines, encompassing everything from the initial consultation to prototype development and rigorous quality assurance testing. This meticulous process ensures attention to detail and ultimately, customer satisfaction.
  • Excellent Customer Service: At BioTouch, customer satisfaction is our top priority. From initial consultation to final delivery, our dedicated team provides personalized attention and support at every stage of the process. We pride ourselves on our responsiveness, reliability, and commitment to exceeding our customers’ expectations.

BioTouch is a leader in healthcare print solutions, blending almost a century of experience with cutting-edge technology and a customer-centric approach. What sets us apart as a trusted partner is our dedicated team, combined with tailored solutions underscored by our commitment to quality and innovation. We are well-positioned to navigate printing and promotional needs with confidence, whether you’re looking for packaging solutions, patient communication materials, or marketing collateral. Reach out to us today and experience the BioTouch difference firsthand!

Categories: News

by Anna Loughran

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